In excess of 50% of the demand for citric acid or its salts comes from the soft drinks and beverages market. Within this market citric acid or its salts perform several functions. The major application is in the area of flavour enhancement. Many of the lemon, lime or citrus soft drinks available today use citric acid as a way of enhancing the tangy, zesty flavour consumers associate with these tropical fruit flavours. In addition, citric acid can help provide consistency in acidity and in the flavour of fruit juices or fruit cordials.